Welcome to the R2R community! We are a community of artisans, advocates, and all-around-awesome people who love joyful stories and things that matter.

We are grateful for your interest in sharing Rags2Riches with your community. You’ll find all you need to know including our latest news, media mentions, photos, and other media assets available here to help you craft your story.

For press inquiries, b-roll footage, and photography, please email

About Rags2riches

We are a fashion and design house based in the Philippines that partners with local artisans to create eco-ethical fashion and home accessories out of upcycled and overstock fabrics. In a world where fashion and design are often seen as excess, R2R is proof that style and sustainability can coexist.

After 13 years of building a strong and resilient community of artisans and advocates, we’ve expanded our operations to bring R2R to Canada and the United States to make eco-ethical fashion accessible to even more people. At R2R, we want to bring our intentional and empowered lifestyle far and wide.

Why This Matters

We don’t just love seeing transformation, we love being a big part of it! R2R is a life and livelihood partner for empowered and dignified artisans as they strive to weave better futures for their families and communities.

We believe in...

Rags2Riches Values

“Fashion is not just about style. It has to be about substance and sustainability.”
– Reese Fernandez-Ruiz, President and Founding Partner


Cambio & Co. is an ethical retailer specialized in contemporary, conscious fashion made with Filipino soul. Every piece is designed and handcrafted in the Philippines by talented Filipino artisans to celebrate Filipino craftsmanship, heritage, and culture. At R2R, we’ve been working with Cambio & Co. since 2018 to deepen this relationship between the Filipino diaspora and the homeland.

“We want to build bridges between the Filipino diaspora and the homeland, and this partnership does exactly that. By fostering a direct connection between consumers in North America and Rags2Riches, we also fulfill our bigger mission to amplify social enterprises in the Philippines and grow their impact around the world.”
– Gelaine Santiago, Co-founder of Cambio & Co.


To request b-roll footage or photography for your coverage, please get in touch at

“I am so grateful that I belong in this family (R2R), who gives me an opportunity to learn”
– Cynthia Cabrera, long-time R2R artisan and Community Enterprise Manager


For all press inquiries, please drop us a line at